Marketing strategy and leadership for founders who want to grow and exit.
We build marketing systems that: earn investor and customer trust, lower customer acquisition cost, and increase lifetime value.
Our Leaders Have Driven Growth At
Problems We Solve
It’s hard out there. Here are a few of the problems we solve.
No One Owns Marketing
You have been carrying marketing yourself, or splitting it between a co-founder and an ops person, and hiring vendors when needed. That patchwork worked to get you here. It will not get you to the next level or build investor and board confidence. Someone needs to own it.
Pipeline You Can’t Forecast
Your board is pressing for predictable revenue numbers. What you have are some customers, hard-earned relationships with prospective customers, and LOIs. Forecasting pipeline is a creative exercise with a lot of assumptions rather data-backed, and that feels bad.
Marketing Infrastructure
You have a sales lead, or are acting as one. What you don’t have is a marketing system feeding them. No pipeline engine, positioning that only seems to land when you are the one delivering it, no verified demand generation workflow, no rhythm of business. You’re working harder than you need to be because marketing isn’t filling the top of funnel or mining the happy customer gold you have earned.
Commoditized Market Position
Your brand sounds similar to competitors in your space. Despite superior expertise or product, buyers and investors struggle to understand why they should choose your company. This leads customers to price-based decisions, higher customer acquisition costs, and longer sales cycles. This diminishes investor confidence.
Go-to-market and expansion
You need to identify the products or services that are most aligned to market needs and the strategy to launch them. You want to expand to a new country but aren’t sure the best way to go about it. Product-market-fit is elusive. You want to improve your moat but are unsure of the levers to pull. You want to license or franchise, but need a solid, proven plan of action.
Hiring Optics and Results
For founders who have been here before, this one is familiar. A junior person leading marketing is learning on your dime, slowing momentum, and reducing credibility with the people whose confidence you cannot afford to lose. A strong CMO hire does the opposite. It signals to your board and your investors that you have the right leadership in place, and builds the marketing function that becomes your revenue engine.
Why
Capital-backed founders are faced with several difficult challenges at the same time: Instill investor and board confidence, while demonstrating PMF, while scaling quickly to generate consistent revenue and increase valuation. Founder time is spread incredibly thin managing it all, and hiring a full-time marketing leader is expensive, risky, and rarely aligns incentives. That’s why we structure our Growth Advisory and Fractional CMO services on performance; we win when you win. You get time back, an experienced leader, and a true partner at the executive table, not an employee managing their own career risk and learning on your dime.
GTM & Commercialize
6 months to 60 days
Executive search benchmarks put average C-suite hiring and ramp at 6 months (Talentfoot, 2026). We skip that ramp. A proven playbook, adapted to your business, leading from day one. Value shows up in 60 days, or we stop.
defensible economic value
Pay for results
Generic marketing experience does not move the needle at this stage. Our leaders have grown combined revenue 101% year over year and capital sales 789% at Cantel Medical, taken Plainsight from $8M to $50M ARR in 12 months, and driven 300% gross revenue growth in year one at Codemasters. We have done it. Our leadership delivers results.
build investor confidence
47% of VCs say the team is the #1 factor
in their investment decision. More important than business model, product, or market. (Journal of Financial Economics, Gompers et al., 2020). Our team brings Fortune 500 pedigree and startup execution experience to the leadership team investors are evaluating.
Experts, not generalists.
No two Chief Marketing Officers are the same. Each person on our team was selected for their expertise in specific industries, revenue models, and growth challenges. We align you with the right person, someone who has solved your problem before, and knows exactly how to do it again. No learning curve.
Industries
Tech: SaaS, BioTech, FinTech
Healthcare
Consumer Product Goods
Retail
Gaming
Streaming
Life Sciences
Models
B2B
SaaS
Subscription
Licensing
Franchising
Hybrid B2B + D2C
D2C Ecommerce
Specialties
International market expansion
Go-to-market and achieving product-market-fit
Performance marketing
Capacity building
Commercialization
Capital raise and exit positioning
Licensing
Approach
Who we help
Capital-backed founders who need their first CMO and a marketing function built from the ground up. Founders and CEOs who want to increase revenue and valuation dramatically within two years.
What we do
We embed as your CMO. Align an Advisor, and CMO who’s already solved your exact challenges in your industry. We partner with you to create quarterly GTM strategies, and lead execution; building systems and your team to scale and improve valuation. Learn how we think: Scaling Revenue Operating System.
Outcomes
Revenue: predictable pipeline, lower CAC, higher LTV, and systems that build investor confidence while improving valuation and positioning for the exit.
Scale: Advance from scrappy execution, to mid-market growth, to enterprise-level systems and rigor.
Investor credibility: When you tell your board you hired a tenured CMO to lead sales, marketing, and commercialization, it lands and we show up that way.
A partner: Revenue growth is our shared obsession.
Our true north
You don’t have to figure this out alone.
Our fractional CMOs embed on your leadership team, build the revenue systems you need, mentor your technicians, and deliver the growth you’ve been working toward. You get time back. Your marketing works.