Grow And Exit Partners · Free Webinar
How to Go From Zero to $5.6M in Net-New Revenue
The PlayMaker First-Meeting System for founder-led sales.
Register Now 9/9/2026 9:00AM Pacific / 12:00PM Eastern
What To Expect
Instructor & Thought Leader
Chief Revenue Officer Justin Bergeson
Justin has been where you are. For eight years he was the founder running his own company, Precision Marksmanship, designing and selling advanced training systems straight to the U.S. Department of Defense, one of the hardest buyers on earth. He is a co-founder of Yobi Systems, and has led sales motions for Healthcare, Data & AI Analytics/Tech, Office Technology, and Media & Publishing companies. He’s spent 20-plus years doing for other companies what he had to figure out for his own: building sales systems from nothing and fixing broken ones. He wrote the book on it, literally, PlayMaker Selling, a business book that unpacks 15 real sales engagements from both sides of the table. His system has earned him 12 President’s Club awards and 44 Top Producer honors over his career. Now, he’s unpacking the most critical parts of it in a short webinar for you. He’s not teaching theory. He’s showing you what works.
Founders don’t have a pitching problem. They have a buyer trust problem.
Founders walk into sales meetings ready to talk about their product. What they don’t have is a system for figuring out, in that first conversation, whether there’s a real opportunity at all, how to ask the right questions that build trust, and help the buyer navigate change.
That gap costs two things: time spent chasing leads that were never going to close, and credibility lost to conversations that felt like a pitch instead of a discovery.
What You’ll Learn
A repeatable structure for preparing, opening, guiding, and closing your first buyer conversation. In this webinar, you’ll learn how to:
- Ask the questions that surface the customer’s real problem, not the one they lead with
- Identify the specific value or pain point they’re actually willing to pay to solve
- Get out of the pitch and into the discovery, so the conversation doesn’t feel salesy or forced
- Avoid pitching before you’ve earned the right to
- Leave every meeting with a specific next step, so leads stop going silent
This system was built and tested over 20 years generating the following results:
- 60% lift in pipeline conversion across 96 teams
- 90% forecast accuracy
- 25% reduction in sales cycle length
- $5.6M in net-new revenue and 140 enterprise clients built from scratch at one predictive analytics company
Who This Is For
The PlayMaker First Meeting System is for founders who are selling their own product and don’t have a sales background, or don’t want one. If you’re already running a structured first-meeting process with a dedicated sales team, this probably isn’t for you. If you’re the one taking the first call, it is.
Reserve Your Spot (if you haven’t already)
This is a real Zoom meeting with Justin and other founders, not a webinar casting. There will be 5 min of live Q&A at the end. While we all intend to watch webinar playbacks, we never do, so prioritize this meeting if you are serious about growth. September 9th 2026 at 9am Pacific 12:00noon Eastern.