Economic Value Story
Build a defensible 5-point Economic Value Story
Explainer Video
What an economic value story is and how to build all 5 sections in a short 6 minute video.
Economic Value Story Builder AI SKILL
If you are working your Go-To-Market strategy and have a clearly defined Ideal Customer Profile, but are still struggling to get customers and sales cycles are long, it’s likely you are missing one or more of the five building blocks of an Economic Value Story. This SKILL builds them for you.
Why I Built This Skill
Wasted time and marketing spend. 74% of buying groups run on unhealthy conflict. 67% of B2B buyers now want to make the decision without a seller in the room at all. (Gartner, 2025). A clear EVS is an offense for avoidance and stakeholder disagreement.
Avoid long sales cycles and wasted marketing budget. B2B buyers choose vendors before the buying process begins, w/ pre-contact share of the journey at 70-80% (Forrester, 2025). Your EVS needs to be in that pre-sell story (deck, website, assets).
Build one narrative, grounded in real numbers that sales and marketing both use. Instead of a slightly different pitch by everyone on the team, which Gartner’s research shows actually lowers group consensus by 59%, everyone in the buying group hears the same custom cohesive defensible story.
Increase revenue quickly. All eight members of my team work on three things at the highest level for our paid clients. Go-to-market strategy, Ideal Customer Profile, and Economic Value Story, once those are in order the campaigns work and revenue increases quickly. $150M+ in revenue generated in one year. $8M to $50M ARR in 12 months. 101% revenue growth year over year. These are real results from implementing a clear economic value story.
Demo
Sample output of the 5 Economic Value Story building blocks for a fictitious company, product, and stakeholders.
About The Skill
What it is. This is a set of markdown files in a Zip file which you put into a new project or directly into the chat of your favorite AI (Claude, ChatGPT, any LLM). You do not need to know how to code, or use terminal, simply start a new project and put the files you receive into the project. Then use the regular chat box in your LLM to help you create your Economic Value Story. Provide some context about your company and product or service like your deck, website and marketing materials, and it will ask you questions through a guided interview discovery flow. It will also research relevant credible sources to augment your data with defensible statistics. Then it writes all five blocks of your economic value story. You interact with it, share specific stakeholder situations and customer wins, and it works with you to fine tune your EVS. Later, once you have more meaningful customer data and outcomes, you come back to the same thread, provide it more information, and it helps make your EVS statements even better.
Steal my homework. I have put all of my experience and processes learned from developing economic value stories over the last 20 years, along with leanings from 24 credible, cited sources in this tool so that the output is the strongest possible economic value stories possible based on your inputs.
Improve speed to revenue. If you want to generate significant revenue gains within the next 12 months, a sharp economic value story is required.
Save time. 12 months to 30 minutes.
Founders typically spend 8-12 months getting this right. Create your custom Economic Value Story in 30 minutes using this skill.
Buy The Skill
Investment $780
Buy now using the link below and save 80%.
The code TIME is auto-filled at checkout. Investment = $156
Chief Marketing Officer, Corinne Cavanaugh
Corinne is a three-time founder and Chief Marketing Officer. She has led marketing strategy across technology, financial services, healthcare, insurance, publishing, and education. At Microsoft, she built program in Azure Data Engineering that drove $572M in new revenue with 76% growth in one year. At Liberty Mutual, a channel partner strategy delivered an 8% business lift nationally. She’s an accredited investor and active member of Keiretsu Forum, evaluating deal flow alongside institutional and angel investors, and she holds a Master’s degree from Harvard University. Now she’s bringing marketing strategies to bootstrapped founders.
Sachin Phadke
Director, Technical PM, Cloud and Customer Experience
Microsoft, Azure Data
“Corinne is always willing to step in and help solve the most complex problems on hand. She is a go-getter and always aims for perfection. In the time working with Corinne I’ve personally had the opportunity to grow; she encourages you to think outside the box and leads by example.”
Miwa Monji
Sr. Marketing Manager, Portfolio Planning & Roadmap
Microsoft, Azure Data
“Fantastic partner and collaborator. I am fortunate to work closely with Corinne on GTM motions across the Azure Data portfolio, analyst relations and other Corporate Vice President Engagements. She plays an essential role in shaping the narrative and communication strategy for customers and other externally facing audiences.”
Anis Delaney
LearningDevelopment & Operations
Liberty Mutual
“It’s true that Corinne is an expert in online marketing. Corinne is remarkable beacuse of her advocacy. She listens to customers, stakeholders and colleagues alike and assures their needs are addressed.”
Jayme Power
Chief Operating Officer
Special Olympics USA Games
“The video is AMAZING! I’m so excited and proud to be sharing it this afternoon with our partners. I’m crying this morning because I am so moved and inspired by it. Thank you for meeting our tight timeline.”
What to Do Next
The Scaling Revenue OS is how our Chief Marketing Officers think about marketing. It guides every strategic and tactical decision. In this roadmap for your stage, you’ve received some recommendations directly from our OS that are most relevant to your stage and the questions you answered, but there’s lot more to learn and implement. Click the button below to get a deeper understanding of how we create AI-enhanced marketing systems.
If you are serious about growth, want to accelerate velocity to revenue, or just have questions about your GTM roadmap you can talk with a Chief Marketing Officer that has built revenue systems at companies like Microsoft, Disney, Mayo Clinic, Jazwares (a Berkshire Hathaway Company), Automattic (WooCommerce) and now helps SMBs.