If you want to grow quickly you hire the best.
Results and testimonials by leaders who have dominated in your industry. Named companies. Measurable revenue.
Chief Marketing Officer Results
These aren’t case studies from “Client A.” These are real results from Chief Marketing Officers who built revenue systems at companies you recognize—and now do it for growth-stage businesses. Below you’ll see the actual numbers: what they achieved at small and mid-sized businesses as well as Fortune 500s, and what executives at those companies said about working with them.
Corinne Cavanaugh
Founder & Growth Advisor
Results:
- + 20 years marketing leadership. Designed and implemented marketing and communication strategies in: civic/government, technology, manufacturing, retail, telecom, financial services, energy, insurance, built environment, publishing, telecom, global health, food insecurity, and education.
- Microsoft: Stood up tier 1 white glove program generating $572M in Azure revenue with 76% YoY growth while improving LTV
- Liberty Mutual: Channel partner play, digital marketing training program resulting in 8% business lift in the US
- Classical King FM Radio: Digital marketing strategy and implementation. 200k+ additional social media reach, 4k+ additional donation form completions, resulting in a 3% increase in donations in three months.
- Strategic oversight, board relations, investor relations, marketplace positioning, growth advisor.
Sachin Phadke
Director, Technical PM, Cloud and Customer Experience
Microsoft, Azure Data
“Corinne is always willing to step in and help solve the most complex problems on hand. She is a go-getter and always aims for perfection. In the time working with Corinne I’ve personally had the opportunity to grow; she encourages you to think outside the box and leads by example.”
Miwa Monji
Sr. Marketing Manager, Portfolio Planning & Roadmap
Microsoft, Azure Data
“Fantastic partner and collaborator. I am fortunate to work closely with Corinne on GTM motions across the Azure Data portfolio, analyst relations and other Corporate Vice President Engagements. She plays an essential role in shaping the narrative and communication strategy for customers and other externally facing audiences.”
Anis Delaney
LearningDevelopment & Operations
Liberty Mutual
“It’s true that Corinne is an expert in online marketing. Corinne is remarkable beacuse of her advocacy. She listens to customers, stakeholders and colleagues alike and assures their needs are addressed.”
Jayme Power
Chief Operating Officer
Special Olympics USA Games
“The video is AMAZING! I’m so excited and proud to be sharing it this afternoon with our partners. I’m crying this morning because I am so moved and inspired by it. Thank you for meeting our tight timeline.”
Hélène Bergeot
Fractional Chief Marketing Officer
Results:
- 30+ years marketing leadership across 30+ international markets
- Launched 15+ brands across 30+ countries
- Managed marketing teams across the US, Australia, Canada, and Mexico simultaneously
- Built Wizards Play Network with 5,000+ retail partners globally
- Turned Roblox codes into millions of redeems at Jazwares
- Negotiated Twitch partnership for Magic: The Gathering
- Global brand strategy, international market expansion and programs with licensors.
Arron Goolsbey
President and COO
Mythical Games
“Hélène brings a rare combination of strategic clarity and creative instinct to global brand building. During her time leading experiential, brand, and product marketing for one of the world’s best-selling game IPs, she consistently demonstrated an ability to translate complex franchises into meaningful fan experiences and culturally relevant campaigns. She understands how to align brand, product, and community in a way that strengthens both the narrative and the business. What stands out most is her ability to operate comfortably at both the strategic and execution levels, turning big ideas into programs that resonate across international markets.”
Mark Purvis
Vice President, Studio Operations
Wizards of the Coast, Magic Digital
“Hélène Bergeot was one of the first people to invest in me when I joined Wizards of the Coast. Thoughtful, sharp, and deeply committed, she had a rare ability to balance high standards with genuine trust. She knew when to challenge me and when to support me, and that combination made a lasting impact on how I lead today.”
Brandon Smith
Fractional Chief Marketing Officer
Results:
- 15+ years of experience leading marketing teams, strategies, and campaigns
- Plainsight: $8M to $50M ARR in 12 months, 30% CPL reduction, 6x growth
- BlastPoint: $2M pipeline, 3X ROAS, 45% SQL quality increase via CFO whitepaper
- Delhivery: $130M ARR for OS One Americas + marketed through NYSE IPO, 30% MQL quality improvement
- Generated $150M+ in revenue across FinTech, SaaS, AI, HealthTech
- FinTech and HealthTech. Aligns product, sales, and marketing to create one revenue system.
Kathryn Hosford
Digital Marketing Manager
McKesson
“I had the pleasure of working directly with Brandon. He is an exceptional and multi-talented individual with a keen eye for design and marketing processes. When given a task, he hit the ground running and was able to handle many projects while meeting stringent deadlines. Brandon is a marketing and communications powerhouse and I recommend him for any role.”
Dave Gilbert
CEO
Proven
“Brandon is a super savvy marketer. He’s easy to work with, super kind, and always available for brainstorming on ideas. He helped create a new category for us from scratch, thinking through pricing, packaging, and helped take it to market. I’d highly recommend him to any organization looking to take their business to the next level.”
Brad Schlachter
Fractional Chief Marketing Officer
Results:
- 15+ years of experience leading marketing teams, strategies, and campaigns
- Slate Digital: Drove 104% user growth while reducing churn by 40%
- Codemasters: increased gross revenue 300% in the first year of marketing racing games
- MotorTrend+: Scaled a streaming service to acquisition
- Negotiated sports licensing deals with the NFL, NBA, MLB, and NHL
- Konami: Digital marketing initiative resulted in a 500% increase in marketing leads for gaming titles.
- Civilized: Grew traffic from 100K to 3M uniques per month, drove 1200% email subscriber growth
- Gaming and streaming acquisition and retention programs.
Ryan Payne
Senior Vice President
Motor Trend OnDemand
“Brad was instrumental in improving both our acquisition and retention performance. His combination of strategic leadership, analytical rigor, and hands-on execution delivered measurable growth and helped position the company for a successful exit.”
Pankaj Sikka
CTO
Hallmark+
“Brad is a visionary in the digital space with a strong instinct for market behavior and emerging trends. He introduced the free trial model, which led to a rapid increase in subscriber growth. He works seamlessly with engineering and product teams, bringing people together around a shared goal and making everyone feel part of the mission. Brad also helped lead the expansion of SpiritClips across mobile, streaming devices, and smart TVs, forging innovative partnerships across the technology, retail, eCommerce, and entertainment industries. His leadership and ability to open new opportunities played a major role in the company’s growth.”
Rachel Wilkie
Fractional Chief Digital Officer & Growth Architect
Results:
- 18+ years leading ecommerce growth, performance marketing, and digital transformation
- Merrell: 300% ROAS on a $27M paid media budget, 80% revenue increase, DTC product exclusives scaled from $200K to $16M in 2 years, email revenue improved 175%
- Estée Lauder: Full P&L ownership for $300M (MAC) and $110M+ (Merrell) ecommerce businesses
- Alex and Ani: $10M incremental Q4 revenue, 50% YOY holiday growth, SKU productivity up 150% in first season
- Rifle Paper Co.: Shopify replatform and CRO engine launched in under 6 months
- Americaneagle.com: Conversion rate up 30% across Fortune 500 clients including WeatherTech and Stuart Weitzman; $10M+ in additional revenue launching 5,000+ microsites for 1-800-Flowers
- Replatformed 300+ businesses to modern ecommerce infrastructure
- D2C profitability, performance marketing, and ecommerce infrastructure.
Christopher Johnson
CDO
Merrell
“Rachel has a strong commerce orientation and will do whatever it takes to deliver on her plan. She was able to navigate a complex matrix environment by using her strong eCommerce acumen to align large cross functional teams around a common strategy. Rachel was consistently a top performer and was an asset to our eCommerce organization.”
Amy Silino
Performance Marketing
MAC
“Rachel and I worked together at MAC during a tough time for retail and for makeup. She demonstrated strength and grit, combined with diplomacy and an understanding of the levers of ecommerce, while supporting her team in a way that gave them support and inspiration.”
Angela Martin
Fractional Chief Commercial & Growth Systems Officer
Results:
- 20+ years commercializing complex products across Fortune 500 CPG and healthcare organizations
- Cantel Medical: Capital sales +789%, consumable sales +43%, combined revenue +101% YOY — promoted to lead $250M business unit after 8 months
- PepsiCo: Launched new brand into Costco; first marketer in Global Nutrition Group to launch a product (Quaker Ancient Grains)
- Mayo Clinic: Promoted to Senior Director after 7 months, led full rebrand from Mayo Medical Laboratories to Mayo Clinic Laboratories
- Kimberly-Clark and Sara Lee: Global Brand Manager driving innovation pipelines across Kleenex and Hillshire Farm
- $52M+ in product launches across CPG and healthcare CPG and healthcare commercialization, go-to-market strategy, and organizational alignment.
Zana Bajlo
VP, Commercial Market (same team)
Cantel Medical
“Angela is highly skilled in her field and the sales results of the Cantel ASC team are a testimony to her impact. First and foremost, she is an excellent communicator and wholly immerses herself in the team adding to the synergistic impact we had created. I have never worked with marketing in this way and it was the ideal relationship, not only with me but with 8 other team members as well. Angela understands that the voice of the customer is the key to understanding true solution selling, but she also heard the voices of the team. She listened, she proposed ideas, she collaborated and she challenged us. In the end, the results were exponential. I would welcome the opportunity to team up with Angela again!”
Michael Wellner
Director of Marketing
Sara Lee
“Angela and I partnered on multiple innovation initiatives at Sara Lee, and she was always a star performer. Angela offers a valuable blend of analytical, intuitive, and interpersonal skills. Her engineering training provided excellent problem solving and design skills, which she used as a co-manufacturing expert at Harley Davidson and Sara Lee. But Angela also has the ability to intuitively grasp what consumers need and want, which makes her an excellent marketer. In fact, when she was at Sara Lee I attempted to recruit her into brand marketing but another team scooped her first. Finally, Angela is just a great person. She is results-oriented, values-driven, and optimistic even during challenges. In short, Angela is one of those special people you will always remember and feel blessed to have known.”
Reference available upon request.
Julia Callicrate
Fractional Chief Marketing Officer
Results:
- 20+ years in B2B SaaS, FinTech, and ecommerce platform marketing
- WooCommerce (Automattic): 32% revenue lift, 67% enterprise win rate, launched first hardware payments product with 100K+ transactions in 6 months
- Partnered with OpenAI and Stripe on Agentic Commerce Protocol, defining WooCommerce’s AI commerce ecosystem
- ReCollect: 18% enterprise win rate lift, 40% adoption increase, 5-day shorter onboarding through positioning and lifecycle programs
- Bank of Hawaii: $30M+ in new originations, 36% market share capture
- Shipped hundreds of GTM campaigns annually across payments, AI, and tech platform products
- B2B SaaS and FinTech product marketing, GTM strategy, and revenue-driving systems.
Britni McCotter
VP of Payment Operations WooCommerce
Automattic
“Julia is a rockstar Product Marketer. What I love about working with Julia is her curiosity and ability to dive deep into the data, the product, and the positioning. Julia was an instrumental product marketing leader as we brought WooPayments to life, through multiple international expansions into 38 markets, launching in-person payments, capital and more. Her ability to story-tell, understand our users, and weave in product value proposition is instrumental! She is an asset to any team, and an absolute joy to work with!”
Greg Belkin
Fractional Chief Marketing Officer
Results:
- 25+ years of experience leading marketing teams, strategies, and campaigns
- 7 years as an editor and journalist with B2B tech publications
- 4 years as a Senior Analyst with Aberdeen Group, a Fact-Based research organization
- Flosum: 110% achievement of lead generation quota
- Jitterbit:120% achievement of lead generation quota.
- ArisGlobal: 25% year-over-year lead growth in China during ArisGlobal’s international expansion
Girish Jashnani
CEO
Flosum
“Greg has been instrumental in driving the success of Flosum’s data backup solution. His ability to position the product strategically, craft compelling messaging, and deeply understand the market has made a real impact. He knows how to turn complex capabilities into clear, meaningful value for customers. Beyond that, his collaboration across teams and execution of high-impact campaigns have helped us grow. I highly recommend Greg—his expertise, dedication, and results speak for themselves.”
Mike Mufelder
VP of Sales
Jitterbit
“If you aren’t having fun working with Greg, something is wrong. Greg is a very talented marketer who brings a great combination of skill and humor to his work. He is quite serious about success though and working with him as we launched new product offerings, delivered competitive battlecards and drove messaging into the market was always a positive experience. Truly a person that I would have on my team anytime, anywhere.”
Working Together
Marketing tends to happen organically in the early days, carried by a founder, split between a co-founder and an ops person, or handled by vendors or agencies as needs arise. However, that approach is not built to carry you past a raise. It does not scale, commercialize, or improve valuation.
Our CMOs lead your marketing function using the Scaling Revenue OS, the framework behind every strategic decision we make. We assess your Customer Acquisition Loop (how you win customers), your Customer Retention Loop (how you keep them), and enhance your GTM Core (your ICP, message fit, and market fit), then build on what’s working and replace what isn’t. If you don’t have a marketing team yet, we build one and lead it. If you have vendors or early hires in place, we direct and develop them. Either way, you get a leader to drive outcomes, not another technician learning the role on your budget.
We work in 90 day sprints and run a consistent rhythm of business to keep everyone aligned. Value is demonstrated in 60 days.
You get integrated systems where marketing, sales, and customer communications work together. We stop customers from leaking through the cracks and build a predictable engine that supports sustainable growth, so you can shift your focus to strategic plays like distribution partnerships or courting potential acquirers, with full confidence that marketing is handled by someone who has done this before.
Why Go Fractional?
For companies in growth mode, mediocre sales and marketing creates lost revenue, burns founder time, and shakes the confidence of prospective investors and current board members.
To grow, scale, and exit you need strong marketing leadership, but hiring a full-time CMO is often premature and risky.
We give you time back and deliver the same caliber and quality trusted by Fortune 500 firms, but with the flexibility to match your growth stage—at a fraction of the cost of a full-time executive.
Our true north
You don’t have to figure this out alone.
Our fractional CMOs embed on your leadership team, build the revenue systems you need, mentor your technicians, and deliver the growth you’ve been working toward. You get time back. Your marketing works.