The key to performance marketing, and e-commerce is sending fewer messages with higher intent.

That is what Rachel Wilkie does best. She has the results to back it up: 300% ROAS on a $27 million digital marketing budget at Merrell, P&L ownership for $300 million MAC Cosmetics brand and $110 million at Merrell. She has done over 300 Shopify replatforms, and created a revenue engine running 40 experiments a month to increase learning velocity.

In this episode of Lightning Speed, Rachel breaks down why P&L ownership is the unlock most CEOs are missing, by giving your CMO ownership, they shine. That is how she achieved 300% ROAS, why retention is about fewer messages with higher intent not more volume, how to replatform your e-store in six months when everyone else takes eighteen, and what D2C brands can learn from legacy brands about partnerships and vice versa.

Here are two resources depending on where you are right now.

If you are building out your AI marketing strategy, download the SCALE Framework free at growandexitpartners.com/pod. A five-part system for scaling creative, automating segmentation, and embedding AI into your marketing operation without losing brand integrity.

If you are ready to move now, the AI Modernization Jumpstart is a two-week CMO-led engagement that audits your stack, delivers five prioritized recommendations, and hands you a custom AI workflow blueprint. Flat fee. No retainer. Learn more at growandexitpartners.com/ai-modernization-jumpstart

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About Rachel Wilkie: Rachel Wilkie serves as Fractional CMO and CDO, D2C and Ecommerce at Grow and Exit Partners. Learn more from Rachel.

Work with us: Grow and Exit Partners connects founders and CEOs with fractional CMOs and CROs who have 20+ years of Fortune 500 experience and have already solved your exact challenges. Ready to grow? Book a free 20-minute call with Corinne: scheduler.zoom.us/corinne-cavanaugh/exploratory-w-corinne

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