“People are not only looking to buy products. They’re looking to buy a relationship and support and hand-holding.”
In this episode of Lightning Speed, Greg breaks down: the product marketing playbook for technically complex SaaS and biotech products, why consistency of message is the single most important positioning principle, and how to build the internal momentum that gets campaigns across the finish line and revenue moving.
Greg Belkin is a former journalist and 20-year product marketing executive who has built positioning, competitive intelligence, and go-to-market programs for some of the most complex products in integration software, life sciences technology, and DevSecOps. At Jitterbit he hit 120% of lead generation quota with a 30% year-over-year improvement. At ArisGlobal he drove 25% year-over-year lead growth in the Chinese market during a full international expansion. At Flosum he hit 110% of lead generation quota supporting the launch of multiple new product lines.
If you are a founder with a technically complex product and a pipeline that does not reflect how good it is, this episode is for you.
Enjoying this episode? Get your free GTM Roadmap.
A founder at Seed stage and a founder at Series B have completely different revenue opportunities and need to focus on completely different things. The GTM Roadmap gives you personalized CMO-level marketing advice based on your funding stage and current GTM progress. Ten questions. Free. No sales call required. Get your roadmap now at cac-media.com/gtm-roadmap-tool
About Greg Belkin: Greg Belkin serves as Fractional CMO, SaaS and Biotech Product Marketing at CAC Media & Publishing. Learn more: cac-media.com/product-marketing-cmo-saas-biotech-greg-belkin/
Work with us: We connect founders with CMOs and CROs who have 20+ years of experience and have already solved your exact challenges. Learn more: cac-media.com. Ready to grow? Book a free 20-minute call with Corinne: scheduler.zoom.us/corinne-cavanaugh/exploratory-w-corinne
Follow host Corinne Cavanaugh:
Instagram | LinkedIn | X | TikTok
Podcast: Play in new window | Download (Duration: 26:16 — 24.0MB) | Embed
Subscribe or Follow Apple Podcasts | Spotify | Android | iHeartRadio | Podcast Index | RSS | https://growandexitpartners.com/lightning-speed-podcast/
Leave a Reply